How Content Marketing Can Help an MGA Grow Their Business
It’s no secret that networking, research, and promotions have all moved online. No matter the industry, conducting business is much different than it was even a decade ago. The main advantage of this is that it is easier than ever, and more convenient, to gain and retain clients in a more straight-forward, personal, and interactive manner. MGAs are no exception to this.
A large part of digital online marketing is content marketing; used to build relationships, strategize new leads, and engage in practices to promote a business. This type of marketing allows an MGA to provide educational and valuable information on the basis that current and prospective clients will be attracted to their offerings.
An MGA can engage in content marketing in many ways; by publishing blogs, articles, newsletters, white papers, e-books, and bulletins, and distributing these through multiple social media channels. This content should always remain relevant to the target audience and portray the MGA as an expert in the field. These marketing practices will ultimately help an MGA build a level of trust that can engage and attract clients, helping to build the MGA’s brand and reputation.
Content marketing is not just a phase. As a matter of fact, 41% of marketers confirm content marketing’s positive ROI. The outreach that MGAs can achieve through this method of marketing is ever-growing. Content marketing and social media platforms allow an MGA to connect and network with their target market. Marketing practices have come a long way in the last decade, and content marketing techniques are now vital components to helping an MGA grow their business.
K2 Insurance Services, LLC was formed by two insurance industry veterans with the purpose of acquiring managing general agents and developing multi-line programs. Our goal is to distribute innovative products through retail and wholesale distribution channels. To learn more about our services and our partners, please contact us today at (855) 976-8113.